Logo of General Demolition featuring a red circular symbol and the slogan "Enabling the Future."

Enabling the future of sustainable demolition.

General Demolition is a demolition and enabling works provider unlike any other. Driving progress through more responsible deconstruction methods and maximising the percentage of recycled materials. 

A brand refresh was undertaken to showcase this brand DNA better, alongside a new website.

Client:
General Demolition

Year:
2021

Agency:
Finally Agency

Skillset:
– InDesign
– Photoshop
– Illustrator
– Adobe XD
– Photography

Branding • WEBSITE • Photography
Two white coffee mugs with red handles on a gray textured surface; one mug has "General Demolition" text and the other has a circular logo.
Abstract concrete structure with "General Demolition" logo and slogan "Enabling the future."
Large building with "General Demolition" advertisement promoting sustainable demolition, visible clock tower and flag.
Collection of six brand guideline pages featuring construction themes, color hierarchy, texture and shadow, workers with machinery, and green spaces.
Graphic design layout showcasing typography and color schemes. Top row features dark backgrounds with text: "Typography," "Neue Augenblick" with alphabet and numerals, and "Acumin" with similar elements. Bottom row highlights colors: "Colour" on red
Collage of branding guidelines for "General Demolition" featuring logos, color variations, and brand rules on layout and usage.
Brand guidelines document showing various elements such as letterhead, business stationery, signage with 'Demolition in progress, KEEP OUT' text, and protective equipment like a hard hat and safety jacket for General Demolition.
Open brochures with construction and environmental topics, featuring images and text on remediation, asbestos removal, recycling, demolition, and work processes. Various colors like red, green, and black are used in the design.
Screenshot of General Demolition website homepage showing company logo, navigation menu, building with greenery, and text about responsible construction practices.
General Demolition website layout showing services and industries, with categories like Commercial, Residential, Healthcare, and Education. Features navigation menu and contact information.
Website layout for General Demolition featuring blog articles with options to filter content by type and industry. Includes images of construction and demolition activities. Mobile and desktop views shown.
Website design mockup for General Demolition, showcasing sections like 'Responsible Construction' and 'Considered Waste Management'. Features images of greenery on buildings and architectural structures. Menu includes Services, Industries, Case Studi
Corporate stationery set with letterhead, business cards, envelope, and office supplies.
White construction hard hat with "General Demolition" logo and text in red.
Metal claw attachment of an excavator on dirt ground with industrial background.
Construction site with excavator and worker in high-visibility vest and hard hat.
Construction site with workers and excavator sorting debris.
Yellow excavator arm demolishing a concrete structure with exposed rebar.
Two construction workers wearing hard hats and safety vests at a work site.
Construction workers wearing hard hats and vests, operating machinery to break concrete in an unfinished building.