Vericut logo with stylized "V" icon on a black background. 
Website Design Lead

A brand update and rollout for Vericut.

Known around the world as Vericut, the company boldly rebranded using its software’s name. We defined the company goals with the line ‘Forgo Frustration’, and set out to bring its people and customers to the fore.

We underwent a successful brand launch, rollout and redesign of Vericut website, which I was responsible for as Design Lead.

Client:
Vericut

Year:
2024

Agency:
Finally Agency

Website:
vericut.com

Skillset:
– Figma
– InDesign
– Photoshop
– Illustrator

Branding • WEBSITE • PRINT • DIGITAL

Check this out

Vericut branded stationery set on orange background, featuring a letter, envelope, and open envelope showcasing professional layout and design.
Two business cards with a dark design and orange accent, displaying contact details and a logo for Vericut.
Open brochure displaying Vericut CNC simulation software features, with images of machinery and people operating a machine interface.
A collection of open booklets displaying a branding and design guide for "Vericut." The pages show logo variations, color palettes, typography samples, and website design elements with images of people and graphics. The layout is organized in a grid on a light blue background.
Set of 20 minimalist icons including 3D printing, refresh, test tube rotation, computer settings, 3D modeling, alert, coding, video play, pie chart, document, shopping bag, graduation cap, factory, conveyor belt, gear, ship, medical kit, half circle, fuel can, and leaf.
Close-up of a laser cutting machine with sparks flying, alongside a color palette showing dark blue, yellow, and light blue swatches with corresponding PMS, CMYK, RGB, and HEX values.
A delivery van with a blue, white, and orange geometric design, branded with the 'Vericut' logo on its side.
Open laptop displaying Vericut website for CNC simulation software, highlighting industries like aerospace, automotive, industrial, and more. Second screen shows CNC service promotion and introduction video on the homepage.
Website design showcasing Vericut's CNC simulation and service offerings. Features sections on CNC products, service license requests, industry solutions, and customer testimonials. Images include CNC machinery, industry applications, and user interf
Vericut website homepage displaying software features and demo options, highlighting CNC machine simulation, with images of professionals using computers and industrial machinery.
Screenshot showing Vericut software license request page with options for license update, new license, license transfer, and license trial. Includes a header with a free demo booking link and contact buttons.
Color palette and typography specifications for design with blue, light blue, and yellow tones, displaying primary, neutral, and accent color variations, along with text styling examples for headers and body copy.
Open booklet displaying digital color palette and typography guidelines for a website.
An open design guide showcasing website button styles and vertical rhythm. The left page details button styles, sizes, and priorities, with a chart of primary, secondary, and tertiary button examples. The right page outlines vertical rhythm specifica
Open book displaying web design components overview, including headers, forms, media galleries, and navigation elements.
A digital mockup of a brochure showcasing multiple website page designs. The pages include a homepage, product page, and various web interfaces with sections for content, images, and forms, illustrating a professional web design layout.
Trade show booth for Vericut with promotional graphics and text about CNC simulation.
Overlapping pages of a corporate brochure with images and text related to CNC simulation software, showcasing company information, technology, and industry applications.
Collage showcasing CNC simulation and service, a close-up of a drill bit in action, Vericut Optimizer chart, a smiling individual, and company logo. Text emphasizes CNC simulation, spindle speed, and a testimonial on efficiency improvement. Colors include blue, orange, and white.
Vericut logo with stylized 'V' icon.

“All deliverables have met/exceeded our expectations, and we can't wait to share the rebrand and new websites with the rest of the world!”

Virginia Steverson
Director of Marketing - Vericut